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	<title>POPtalk &#187; swine flu</title>
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		<title>From nothing to something &#8211; our Top 6 BrainPOP UK moments of 2009</title>
		<link>http://www.brainpop.co.uk/blog/2009/12/from-nothing-to-something-our-top-6-brainpop-uk-moments-of-2009/</link>
		<comments>http://www.brainpop.co.uk/blog/2009/12/from-nothing-to-something-our-top-6-brainpop-uk-moments-of-2009/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 15:16:33 +0000</pubDate>
		<dc:creator>ChrisB</dc:creator>
				<category><![CDATA[News and Views]]></category>
		<category><![CDATA[AMPed]]></category>
		<category><![CDATA[Amplified]]></category>
		<category><![CDATA[brainpop reviews]]></category>
		<category><![CDATA[brainpop uk review]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[okehampton college]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[teachmeet]]></category>
		<category><![CDATA[TEDxOrenda]]></category>
		<category><![CDATA[xmas]]></category>

		<guid isPermaLink="false">http://www.brainpop.co.uk/blog/?p=1240</guid>
		<description><![CDATA[We&#8217;ve been BrainPOPping in the UK for a year now so before we sign off to wish all of you a merry Xmas and happy new year we thought this is as good a time as any to stop and reflect back on an amazing year. We sometimes say that a Tim &#38; Moby movie [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We&#8217;ve been BrainPOPping in the UK for a year now so before we sign off to wish all of you a merry Xmas and happy new year we thought this is as good a time as any to stop and reflect back on an amazing year.</strong></p>
<p><a href="http://www.brainpop.co.uk/blog/wp-content/uploads/2009/12/santa-moby.jpg"><img class="size-full wp-image-1292 aligncenter" title="santa-moby" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/santa-moby.jpg" alt="santa-moby" width="400" height="380" /></a></p>
<p>We sometimes say that a Tim &amp; Moby movie takes your understanding of a concept &#8220;from nothing to <em>something</em>&#8220;. That also couldn&#8217;t be a better way of describing what we&#8217;ve been through in 2009.</p>
<p>There&#8217;s so many things we could list and the team will never agree on exactly what the top 6 should be, but we all think the following were pretty significant moments.</p>
<p><strong>1. Our first customer!</strong></p>
<p>You never forget your first time, so they say. Well our first ever customer was <a title="Okehampton College" href="http://www.okehamptoncollege.devon.sch.uk/">Okehampton College in Devon</a>. Thank you for placing your trust in Tim, Moby and the BrainPOP UK team. We hope you&#8217;ve had a very BrainPOPpy year.</p>
<p><strong>2. BETT 2009</strong></p>
<p>If you&#8217;ve ever run or staffed a BETT stand you&#8217;ll know what a rush to the head it can be. We were a teeny tiny team at the start of the year and the sheer amount of tasks we needed to squeeze in took us by surprise. We thought we&#8217;d ticked all the many, many BETT boxes but we&#8217;d missed off one important thing: electricity. We just didn&#8217;t realise power was something you had to organise.</p>
<p>And for an online service electricity is <em>pretty important</em>.</p>
<p>Luckily our very able stand design company, <a title="BJA Designs" href="http://www.bja.co.uk/">BJA Designs</a>, sorted us a last minute Sparky and we were up and running in time.</p>
<p>On the plus side our hard work paid off and we met 100&#8242;s of teachers, the vast majority of whom hadn&#8217;t heard of BrainPOP UK, and made some firm friends. Just don&#8217;t get us started on the<a title="Smarta UK - 60 second start-up: BrainPOP UK" href="http://www.smarta.com/advice/starting-up/starting-your-own-business/60-second-start-up-brainpop-uk"> amount of pens we ordered</a>. It was also good experience for exhibiting at <a title="BETT 2010 - BrainPOP UK page" href="http://www.bettshow.com/page.cfm/Action=Exhib/ExhibID=1054/loadSearch=209508_1070">BETT 2010</a>.</p>
<p><strong>3. Teachmeet at the Scottish Learning Festival and multiple TeachMeet movie adaptions</strong></p>
<p>Ollie Bray, a long time fan of BrainPOP (<a title="Ollie Bray - How we could use it in Geography" href="http://olliebray.typepad.com/olliebraycom/2009/01/brainpop-how-could-we-use-it-in-geography.html">especially in Geography</a>), asked us if we could produce a special one-off BrainPOP UK movie to inform people what a TeachMeet is all about. We&#8217;ve always been big supporters of CPD and TeachMeet &#8211; how could we refuse? You can see our <a title="BrainPOP UK Youtube - TeachMeet movie" href="http://www.youtube.com/user/BrainPOPUK#p/u/4/SlSQYSnPUQY">TeachMeet movie on Youtube</a>, where anyone can embed it into their own website.</p>
<p>Soon after, as tends to happen when an idea really starts to <a title="Tom Barrett - TeachMeet gets BrainPOPped!" href="http://tbarrett.edublogs.org/2009/09/26/teachmeet-gets-brainpopped/">gain traction</a> (go viral?), we were asked to do movie adaptions for Perth, Blackpool, East Lothian and Falkirk TeachMeets. Little known fact: If you ask for an adapted TeachMeet movie we put YOUR name into the famous Tim &amp; Moby letter.</p>
<p><a href="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_ollie.jpg"><img class="alignnone size-full wp-image-1281" title="letter_ollie" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_ollie.jpg" alt="letter_ollie" width="250" height="205" /></a><a href="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_tom.jpg"><img class="alignnone size-full wp-image-1278" title="letter_tom" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_tom.jpg" alt="letter_tom" width="250" height="203" /></a><a href="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_neil.jpg"><img class="alignnone size-full wp-image-1277" title="letter_neil" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_neil.jpg" alt="letter_neil" width="250" height="204" /></a><a href="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_fearghal.jpg"><img class="alignnone size-full wp-image-1276" title="letter_fearghal" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/letter_fearghal.jpg" alt="letter_fearghal" width="250" height="204" /></a></p>
<p>The TeachMeeters also kindly put the movie on the front page of the <a title="TeachMeet homepage" href="http://www.teachmeet.org.uk/">TeachMeet Wiki</a> website. This year TeachMeet is going to happen across 3 nights: <a title="The Whiteboard blog - TEDxOrenda" href="http://www.whiteboardblog.co.uk/2009/12/tedxorenda-bett-2010/">TEDxOrenda</a>, AMPed (Amplified) and the TeachMeet itself.</p>
<p>As well as <a title="Tom Barrett - TeachMeet needs YOU!" href="http://edte.ch/blog/2009/12/14/teachmeet-takeover-needs-you/">TeachMeet Takeover</a>, where exhibitors open up a part of their stand for a TeachMeeter to &#8220;takeover&#8221; for half an hour to demo free and useful Web 2.0 type classroom tools. Naturally, we think that sounds really worthwhile and lots of fun so <a title="TeachMeet Takeover schedule" href="http://teachmeet.pbworks.com/TeachMeet-Takeover">we voluteered too</a>.</p>
<p><strong>4. Our Swine Flu movie goes past 10,000 hits&#8230;then 20,000&#8230;then 30,000&#8230;</strong></p>
<p>A little while back <a title="Swine Flu - Direct Gov" href="http://www.direct.gov.uk/en/Swineflu/DG_177831">Swine Flu</a> was a big headline topic. One thing BrainPOP does well is react quickly to classroom needs, when we are able.</p>
<p>In this instance we made a <a title="BrainPOP UK - Swine Flu movie" href="http://www.brainpop.co.uk/psheandcitizenship/citizenshiplivingtogetherintheworld/swineflu/">Swine Flu movie</a> aimed at kids, to help answer some of the basic questions (&#8220;You can&#8217;t catch it from eating bacon, can you?&#8221;) and quell a few fears children may have.</p>
<p style="text-align: center;"><strong><a href="http://www.youtube.com/user/BrainPOPUK#p/u/5/6J2ftrIdGnE"><img class="aligncenter" title="Swine Flu movie" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/12/Swine-Flu-movie.jpg" alt="Swine Flu movie" width="478" height="358" /></a></strong></p>
<p>We decided to upload it to <a title="Youtube - Swine Flu" href="http://www.youtube.com/user/BrainPOPUK#p/u/5/6J2ftrIdGnE">Youtube</a> and allow people to embed it in their own school blogs and websites. To keep an important topic free. We wrote all about our decision to do this on our blog: <a title="BrainPOP POPtalk blog - The little movie that could" href="http://www.brainpop.co.uk/blog/2009/05/the-little-movie-that-could/">The little movie that could</a>.</p>
<p>We got loads of favourable comments on the movie and it even ended up being reported in the TES and the <a title="Times Education Schoolgate blog" href="http://timesonline.typepad.com/schoolgate/2009/06/kids-worried-about-swine-flu-this-may-help.html">Times Schoolgate blog</a>.</p>
<p><strong>5. Our first UK movie – Bonfire Night</strong></p>
<p>BrainPOP UK is part of the global BrainPOP family. Our resources are currently nearly all anglicised versions from the incredible collection of movies on<a title="BrainPOP US" href="http://www.brainpop.com/"> BrainPOP.com</a>. But part of the appeal of a UK BrainPOP is to develop new UK resources that are meaningful to <a title="Redbridge Primary ICT Leaders blog" href="http://redbridgeictsubjectleaders.blogspot.com/2009/11/therell-be-fireworks-this-week.html">UK classrooms</a>. Our first UK movie was <a title="BrainPOP UK - Bonfire Night" href="http://www.brainpop.co.uk/humanities/historymodern/bonfirenight/">Bonfire night</a>. It was a UK subject scripted by a UK author. It was a very proud moment to finally launch a bit of BrainPOP history.</p>
<p style="text-align: center;"><a href="http://www.brainpop.co.uk/humanities/historymodern/bonfirenight/"><img class="size-full wp-image-1058 aligncenter" title="Bonfire night movie on www.brainpop.co.uk" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/11/Bonfire_night.jpg" alt="Bonfire_night" width="500" height="467" /></a></p>
<p>There&#8217;s lots more coming in 2010, but we won&#8217;t spoil the surprise just yet.</p>
<p><strong>6. Listening to classroom stories</strong></p>
<p>This is a fine entry as our last pick and a personal favourite. As well as the reviews BrainPOP UK has garnered <a title="Portobello school BrainPOP UK review" href="http://ltportobello.wordpress.com/2009/01/21/brainpop-uk/">over</a> <a title="DooYoo review" href="http://tbarrett.edublogs.org/2009/09/26/teachmeet-gets-brainpopped/">the</a> <a title="Wired magazine - Geekdad reviews BrainPOP" href="http://www.wired.com/geekdad/2009/04/brainpop/#respond">last</a> <a title="BEE-it BrainPOP UK review" href="http://www.bee-it.co.uk/faq/92.html">12</a> <a title="Schoolzone BrainPOP UK evaluation" href="http://www.schoolzone.co.uk/EVALUATIONS/evaluation.asp?evalID=5042">months</a> there&#8217;s little better than hearing from our users.</p>
<p>We love to tell classroom stories of how different teachers around the UK are using BrainPOP UK resources with their pupils. Whether you are a <a title="Save the World with Tim &amp; Moby" href="http://www.brainpop.co.uk/blog/2009/11/save-the-planet-with-a-little-help-from-tim-moby/">Newly Qualified Teacher</a>, <a title="BrainPOP UK - A home educator perspective" href="http://www.brainpop.co.uk/blog/2009/09/brainpop-uk-a-home-educator-perspective/">Home educator</a>, <a title="Dawn Hallybone reviews BrainPOP UK" href="http://www.brainpop.co.uk/blog/2009/10/where-did-i-leave-that-order-form-dawn-hallybone-reviews-brainpop-uk/">Award winning ICT Specialist</a> or <a title="BrainPOP goes to Hurstpeirpoint College" href="http://www.brainpop.co.uk/blog/2009/12/the-brainpoppers-go-to-hurstpierpoint-college-part-1/">Maths Teacher</a> we&#8217;re happy to show off your BrainPOP thoughts on our blog.</p>
<p>We know there will be many more stories to tell in 2010 (2009 was just lighting the touchpaper for the BrainPOP fireworks coming in 2010) so we&#8217;ll simply wish you a very merry Xmas and happy new year from all the BrainPOPpers, from around the world.</p>
<p><strong>Ho ho ho!</strong></p>
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		<title>Where did I leave that order form? &#8211; Dawn Hallybone reviews BrainPOP UK</title>
		<link>http://www.brainpop.co.uk/blog/2009/10/where-did-i-leave-that-order-form-dawn-hallybone-reviews-brainpop-uk/</link>
		<comments>http://www.brainpop.co.uk/blog/2009/10/where-did-i-leave-that-order-form-dawn-hallybone-reviews-brainpop-uk/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 12:21:57 +0000</pubDate>
		<dc:creator>ChrisB</dc:creator>
				<category><![CDATA[Featured posts]]></category>
		<category><![CDATA[Teaching & Learning tales]]></category>
		<category><![CDATA[#hhl09]]></category>
		<category><![CDATA[BETT]]></category>
		<category><![CDATA[dawn hallybone]]></category>
		<category><![CDATA[game based learning]]></category>
		<category><![CDATA[hand held learning]]></category>
		<category><![CDATA[PSHE]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[year6]]></category>

		<guid isPermaLink="false">http://www.brainpop.co.uk/blog/?p=868</guid>
		<description><![CDATA[We&#8217;re excited to welcome Dawn Hallybone as an official BrainPOPper today. Dawn, a Senior Year 6 teacher and ICT Co-ordinator at Oakdale Junior School, has very kindly offered to give us her take on using BrainPOP UK. Dawn is perhaps best known for her ground breaking work with game based learning in the classroom  &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We&#8217;re excited to welcome <a title="Twitter - Dawn Hallybone" href="http://twitter.com/DawnHallybone">Dawn Hallybone</a> as an official BrainPOPper today.</strong></p>
<p><strong></strong><strong>Dawn, a Senior Year 6 teacher and ICT Co-ordinator at <a title="Oakdale Junior School blog" href="http://www.oakdalejuniorschool.blogspot.com/">Oakdale Junior School</a></strong><strong>, </strong><strong>has very kindly offered to give us her take on using BrainPOP UK.</strong></p>
<p>Dawn is perhaps best known for her ground breaking work with game based learning in the classroom  &#8211; see her presentation here <a title="Dawn Hallybone - Using Nintendo DS in the classroom presentation" href="http://www.slideshare.net/HandheldLearning/dawn-hallybone-presentation">using Nintendo DS in the classroom</a>. She is also deservedly a <span style="text-decoration: line-through;">finalist for the <a title="Hand Held Learning Awards" href="http://www.handheldlearning2009.com/awards/the-finalists">Hand Held Learning 2009 Special Achievement Awards</a></span> <strong>winner of the <a title="Agent4change - Hand Held learning report" href="http://www.agent4change.net/index.php?option=com_content&amp;view=article&amp;id=419:teachers-in-the-frame-at-handheld-learning-09-awards&amp;catid=62:awards&amp;Itemid=178">Hand Held Learning 2009 Special Achievement Awards</a></strong>!! (Well done, Dawn!)</p>
<p>If you&#8217;ve been fortunate enough to hear her speak you&#8217;ll know what an inspirational teacher she is, and how passionate she is about integrating exciting and engaging ICT into the realities of classroom life.</p>
<p><strong><a href="http://www.brainpop.co.uk/blog/wp-content/uploads/2009/10/dawnh.jpg"><img class="alignleft size-full wp-image-880" style="margin: 10px 10px;" title="dwan_hallybone" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/10/dawnh.jpg" alt="dwan_hallybone" width="200" height="300" /></a></strong></p>
<p><em>&#8220;I am not sure when or where I first heard of this product but have a feeling it may have been at BETT.</em></p>
<p><em>I remember being drawn by the bright colours and the characters of Tim and Moby.  This is true as well of the students themselves when they first use it; however there is a lot more to this package than colours and characters.</em></p>
<p><em>BrainPOP UK is an online environment, where as a teacher and as a pupil you can watch short (5 minute) videos explaining a range of subjects across the National Curriculum.</em></p>
<p><em>The videos are well presented and convey the information in both a child-friendly </em><em>and factual way as well as injecting humour – a must I feel with some topics! After each video there is a short activity and a quiz, although you do not need to complete this if you chose not to.</em></p>
<p><em>I used BrainPOP UK a lot during the Summer Term with my year 6 class, and found their videos covering <a title="BrainPOP UK - Puberty" href="http://www.brainpop.co.uk/category_37/subcategory_550/subjects_3644/preview.weml">puberty</a> and <a title="BrainPOP UK - PSHE category" href="http://www.brainpop.co.uk/category_42/seeall/">PHSE</a> invaluable as they dealt with these topics sensitively, but with a sprinkling of humour!</em></p>
<p><em>When I asked the class which part of the topic they had enjoyed – they all agreed watching Tim and Moby as it:</em></p>
<ul>
<li><em>‘&#8230;made it clear’</em></li>
<li><em> ‘&#8230;did not talk down to us&#8217;</em></li>
<li><em>&#8216;&#8230;I felt they understood us’</em></li>
<li><em>‘&#8230;I liked the fact that the letters are written by real children’ (a fact that I nor they knew until we asked via Twitter – another recommendation by one of the class when I admitted that I did not know).</em></li>
</ul>
<p><em>Once we had used it for this topic – the class were eager to explore other areas – they wanted to know what else Tim and Moby talked about!!! We then discovered some great resources for Literacy and Maths which we watched before we sat the SATS.</em></p>
<p><em>Again this idea came from the children not me and proved a hit as one they were all watching, learning and relaxing before their tests. There are numerous ways of using the resource. I tend to use it to introduce the topic, and use the quiz at the end as I find that this equips the children with a good degree of knowledge before we start any topic.</em></p>
<p><em>BrainPOP UK is a subscription service, but the range of subjects that they cover is vast and they are constantly looking at ways of improving and are great at listening and responding to suggestions from both pupils and teachers.</em></p>
<p><em>They also offer free videos each month – a great idea particularly when the <a title="Swine Flu movie from BrainPOP UK" href="http://www.youtube.com/watch?v=6J2ftrIdGnE">Swine flu</a> hit schools and children were worried. We <a title="Oakdale Junior School blog: Swine Flu post" href="http://oakdalejuniorschool.blogspot.com/2009/06/swine-flu.html">embedded this onto our school blog</a> and children were able to share this with their parents at home.</em></p>
<p><em>It can also be watched on a trial basis, which as a teacher I feel invaluable when trialling out resources with my children. It can look really good and sound really good in a sound bite or blurb on company website but it is when it is used in a real context that, for me, is the real test!</em></p>
<p><em>I and the class thoroughly enjoyed trying out BrainPOP UK during the Summer term – now the only question is – where did I leave that order form?&#8221;</em></p>
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			<wfw:commentRss>http://www.brainpop.co.uk/blog/2009/10/where-did-i-leave-that-order-form-dawn-hallybone-reviews-brainpop-uk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Swine Flu &#8211; a failing of Science or of communication?</title>
		<link>http://www.brainpop.co.uk/blog/2009/07/swine-flu-a-failing-of-science-or-of-communication/</link>
		<comments>http://www.brainpop.co.uk/blog/2009/07/swine-flu-a-failing-of-science-or-of-communication/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 14:34:11 +0000</pubDate>
		<dc:creator>EylanE</dc:creator>
				<category><![CDATA[News and Views]]></category>
		<category><![CDATA[flu]]></category>
		<category><![CDATA[H1N1]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[illness]]></category>
		<category><![CDATA[influenza]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[swineflu]]></category>

		<guid isPermaLink="false">http://www.brainpop.co.uk/blog/?p=592</guid>
		<description><![CDATA[I am going to present complex information about Swine Flu, or H1N1, in a  clear, simple, friendly way based on my own experience. This is not really a post about BrainPOP UK. We made our special movie about Swine Flu for kids, and placed it on You Tube as well as our site, and it [...]]]></description>
			<content:encoded><![CDATA[<p>I am going to present complex information about Swine Flu, or H1N1, in a  clear, simple, friendly way based on my own experience.</p>
<p><a href="http://www.brainpop.co.uk/blog/wp-content/uploads/2009/07/square-22.jpg"><img class="aligncenter size-medium wp-image-606" title="Scientist Moby" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/07/square-22-299x299.jpg" alt="Scientist Moby" width="299" height="299" /></a></p>
<p>This is not really a post about <a href="http://www.brainpop.co.uk">BrainPOP UK</a>. We made our <a href="http://www.brainpop.co.uk/blog/2009/05/the-little-movie-that-could/">special movie about Swine Flu for kids</a>, and placed it on <a href="http://www.youtube.com/watch?v=6J2ftrIdGnE">You Tube</a> as well as <a href="http://brainpop.co.uk/uk/category_42/subcategory_417/subjects_4683/">our site</a>, and it has had 12,000 views (so far) on YouTube alone &#8211; partly because it seems no one else is explaining this subject in a way that communicates clearly to a younger audience.</p>
<p>Weirdly, we are also finding that our movie is being used by adults, and those informing adults, in workplaces and even in care homes for the elderly.</p>
<p>Unfortunately, it seems that <a title="Guardian - Have confidence in NHS handling of swine flu, says health secretary" href="http://www.guardian.co.uk/world/2009/jul/20/nhs-confidence-swine-flu-burnham">no one in government</a>, or in <a title="The Telegraph - Swine flu: mixed messages offered to pregnant women" href="http://www.telegraph.co.uk/health/swine-flu/5865564/Swine-flu-mixed-messages-offered-to-pregnant-women.html">senior positions in our health services</a> and <a title="Wall Street Journal - Study: U.K. Economy May Fall 7.5% In Worst Case Flu Spread " href="http://online.wsj.com/article/SB124808006641564743.html">media</a>, can find a way of doing this for grown ups without further adding to the confusion and hysteria!</p>
<p>Like thousands of parents this weekend, I was not just concerned in general, but very specifically. One of my children got ill.</p>
<p>High temp, sore throat, and very listless. So, we looked for information to see whether she might have swine flu, and whether we should go to the doctors.</p>
<p>We walked in to a sea of poorly communicated and misleading information.</p>
<p>The main symptoms that adults are meant to watch out for include aspects of self-reporting (a really bad headache? aches and pains typical of a bad flu?) which a small child cannot possibly accurately provide.</p>
<p>We thought she was ok but did not want to miss the 24 hour window to give her anti-virals (Tamiflu). We also had that strange and unnecessary fear of being <em>seen to overreact</em> when she probably just had a normal bug.</p>
<p>So, should we go to the doctors, call NHS Direct&#8230;wait and see? What are the risks of not going? The doctors surgeries don&#8217;t want people who think they have swine flu in the building.</p>
<p>We rang <a href="http://www.nhsdirect.nhs.uk/zone.aspx?zonename=HomePage">NHS Direct </a>and they got our doctor to ring us and he diagnosed over the phone. She did not have Swine Flu. For the moment, we believe are in the clear &#8211; and our daughter is almost 100% this morning. Good news!</p>
<p>So, what is the bad news (apart from the ongoing risk and growing pandemic)?</p>
<p>There is a huge disconnect between the messages and information available to the general public, and the debate and data that the experts are grappling with.</p>
<p>Put simply, the science and statistics are being poorly reported, because the belief amongst those who are setting policy is that the general public cannot handle the facts and uncertainties without panicking.</p>
<p>Is this true? Are we so poorly informed and educated in these areas that when something of this level of importance challenges our whole society that we find ourselves on the wrong side of a gulf from the experts?</p>
<p>40 years ago, all of the world was inspired by the lunar landings and the power of science was made accessible and attainable to all. We have some enormous challenges before us &#8211; such as finding sustainable energy sources, economic models, and new health concerns.</p>
<p>Our science establishment should be demonstrating the depth and value of this aspect of society at this time of crisis &#8211; and bridging the divide between our fears and what we can all positively do to protect our families and communities.</p>
<p>These failings have been exemplified by the advice given to pregnant mothers over the weekend. But, in many ways, this is our fault too!</p>
<p>The terrible truth is that we all have got used the idea that science is something that we don&#8217;t need to think about because someone else will explain it to us. <a title="BBC News - Fergus Walsh" href="http://www.bbc.co.uk/blogs/thereporters/ferguswalsh/2009/07/swine_flu_time_for_concern_not_panic.html">Only one journalist</a> seems to be giving us the news that we deserve &#8211; but nowhere else</p>
<p>As a nation, our quality and numbers of science students have been dropping off a cliff, and we are struggling to fill spaces in engineering and health roles in the UK, due to a lack of high calibre applicants. Science is something that <em>other</em> people do &#8211; right?</p>
<p>So, what is my simple advice?</p>
<ul>
<li>Demand clearer information from your sources. Post comments on the website of the paper you read if they are not explaining thing in a way that helps you.</li>
<li>Your doctor is human. Get used to the idea that the health services you depend on might not know best or enough. And that is ok! Ask them questions &#8211; but don&#8217;t freak out if they cannot give you a simple answer. Ask them to explain it again in a clearer way. We all deserve to know the facts &#8211; and part of a doctor&#8217;s job is to explain health issues to us.</li>
<li>Your instincts are probably right about your kid &#8211; and if you are worried &#8211; get help, and don&#8217;t wait.</li>
<li>Statistics are only useful in context. They do not predict the future. If you don&#8217;t understand them &#8211; ask your doctor or find someone who does.</li>
<li>Tell your children how you feel about it. Make it clear that you are trying to find out about Swine Flu and that information is empowering. Tell them to <a title="Department of Health - CATCH IT. BIN IT. KILL IT." href="http://www.dh.gov.uk/en/News/Media/DH_098663">Catch it, Bin it, Kill it</a> and to maintain <a title="Reuters - Worried about swine flu? Wash your hands" href="http://uk.reuters.com/article/idUKN2446309020090425">good hand hygiene</a>. But don&#8217;t hide  that you are worried, and that there is something to be worried about!</li>
</ul>
<p>(post script &#8211; just had a call from my wife, and she has come home early from work feeling poorly&#8230;. Uh oh!)</p>
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		<title>15 minutes of featured fame</title>
		<link>http://www.brainpop.co.uk/blog/2009/06/15-minutes-of-featured-fame/</link>
		<comments>http://www.brainpop.co.uk/blog/2009/06/15-minutes-of-featured-fame/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 16:13:15 +0000</pubDate>
		<dc:creator>ChrisB</dc:creator>
				<category><![CDATA[BrainPOP UK website]]></category>
		<category><![CDATA[Featured posts]]></category>
		<category><![CDATA[BBC news]]></category>
		<category><![CDATA[CBBC]]></category>
		<category><![CDATA[CBBC Newsround]]></category>
		<category><![CDATA[creativeict]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[featured movie]]></category>
		<category><![CDATA[Floods]]></category>
		<category><![CDATA[IM]]></category>
		<category><![CDATA[National Children's book week]]></category>
		<category><![CDATA[Satellites]]></category>
		<category><![CDATA[surrealism]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[William Shakespeare]]></category>

		<guid isPermaLink="false">http://www.brainpop.co.uk/blog/?p=327</guid>
		<description><![CDATA[What is our featured movie? The featured movie is always free &#8211; to anyone who visits BrainPOP UK, not just subscribers or those on a free trial. It appears on our front page and is kind of a &#8220;spotlight&#8221; movie. Today we changed it from the long standing &#8220;Swine Flu&#8221; movie to the enlightening &#8220;Surrealism&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>What is our featured movie?</strong></p>
<p>The featured movie is always free &#8211; to <em>anyone</em> who visits <strong>BrainPOP UK</strong>, not just subscribers or those on a <a title="30 day free trial sign up page" href="http://www.brainpop.co.uk/trial/trial_step1.weml">free trial</a>.</p>
<p>It appears on our front page and is kind of a &#8220;<strong>spotlight</strong>&#8221; movie. Today we changed it from the long standing &#8220;<a title="BrainPOP UK - Swine Flu movie" href="http://www.brainpop.co.uk/uk/category_42/subcategory_417/subjects_4683/">Swine Flu</a>&#8221; movie to the enlightening &#8220;<a title="BrainPOP UK - Surrealism" href="http://www.brainpop.co.uk/uk/category_41/subcategory_494/subjects_3556/">Surrealism</a>&#8221; movie. We try to change it regularly as we can. Or remember <img src='http://s4.brainpop.co.uk/blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p style="text-align: center;"><a href="http://www.brainpop.co.uk/blog/wp-content/uploads/2009/06/featured_movie.jpg"><img class="aligncenter size-full wp-image-338" title="Featured movie screenshot" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/06/featured_movie.jpg" alt="featured_movie" width="197" height="169" /></a><strong></strong></p>
<p><strong>How do we choose what gets to be a featured movie?</strong></p>
<p>It really does depend. We usually check the days headlines by visiting <a title="BBC news" href="http://news.bbc.co.uk/">BBC news</a> and the brilliant <a title="CBBC Newsround" href="http://news.bbc.co.uk/cbbcnews/default.stm">CBBC Newsround</a> website and see if there&#8217;s been any interesting stories that might come up in the classroom. We also try to tie featured movies into events and topics e.g. <a title="Pi day" href="http://www.piday.org/">Pi day</a>.</p>
<p>Here are some we chose in the last few months (you may need to be logged on to view some of these movies):<a title="Pi day" href="http://www.piday.org/"><br />
</a></p>
<ul>
<li><a title="BrainPOP UK - Satellites" href="http://www.brainpop.co.uk/category_43/subcategory_419/subjects_3680/">Satellites</a> – when <a title="BBC News - colliding satellites" href="http://news.bbc.co.uk/1/hi/sci/tech/7885051.stm">American and Russian satellites collided</a></li>
<li><a title="BrainPOP UK - William Shakespeare" href="http://www.brainpop.co.uk/uk/category_38/subcategory_504/subjects_3443/">William Shakespeare</a> – to celebrate <a title="National Children's Book Week" href="http://www.teachers.gov.uk/teachingandlearning/assemblies/index.cfm?mode=searchdisplay&amp;id=142&amp;history=keyword">National Children&#8217;s book week</a></li>
<li><a title="BrainPOP UK - Email and IM" href="http://www.brainpop.co.uk/uk/category_43/subcategory_419/subjects_4314/">Email &amp; </a><span class="caps"><a title="BrainPOP UK - Email and IM" href="http://www.brainpop.co.uk/uk/category_43/subcategory_419/subjects_4314/">IM</a> </span>- when we reached our 100th follower on <a title="BrainPOP UK Twitter" href="http://twitter.com/brainpop_uk">Twitter</a> (but we can&#8217;t remember who it was!)</li>
<li><a title="BrainPOP UK - Floods" href="http://www.brainpop.co.uk/uk/category_38/subcategory_501/subjects_3206/">Floods</a> – due to flooding in North Dakota (<a title="Flooding in North Dakota - Boston.com - the big picture" href="http://www.boston.com/bigpicture/2009/03/red_river_flooding.html">these photos are amazing!</a>)</li>
</ul>
<p>Once we even made our &#8220;<a title="BrainPOP UK - Sun" href="http://www.brainpop.co.uk/uk/category_37/subcategory_378/subjects_3243/">Sun</a>&#8221; movie the featured movie simply because it was a lovely sunny day outside. And why not?</p>
<p>If nothing in the news or around us seems appropriate we&#8217;ll usually turn to you guys and ask.</p>
<p>A good way of doing that is to turn to our Twitter crowd to see if there&#8217;s any teachers on there that can be helped out by one of our movies.</p>
<p>For example <a title="Twitter - stevebob79" href="http://twitter.com/stevebob79">@stevebob79</a> recently asked:</p>
<p style="text-align: center;"><a href="http://twitter.com/stevebob79/status/1583718482"><img class="aligncenter size-full wp-image-330" title="@stevebob79 tweet" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/06/stevebob79-tweet.jpg" alt="stevebob79 tweet" width="400" height="233" /></a></p>
<p>We reckoned we could help out so we said&#8230;</p>
<blockquote><p>&#8220;<span class="status-body"><span class="entry-content">@<a href="http://twitter.com/stevebob79">stevebob79</a> We&#8217;re very proud of our Blog movie for KS2. Would make a cracking starter. I&#8217;ve made it free, just for you:  <a rel="nofollow" href="http://bit.ly/ePnGA" target="_blank">http://bit.ly/ePnGA</a></span></span>&#8220;</p></blockquote>
<p>So the <a title="BrainPOP UK - Blogs" href="http://www.brainpop.co.uk/uk/category_43/subcategory_419/subjects_4316/">Blogs movie</a> became our (free) featured movie because @stevebob79 had a need for one. <a title="Twitter - Aleksandr Orlov the Meerkat" href="http://twitter.com/Aleksandr_Orlov">Simples</a>. He also suggested a way we could tweak it to make it more effective which we did.</p>
<p>Our tweet was also spotted by another one of our followers, <a title="Twitter - HGjohn" href="http://twitter.com/hgjohn">@HGjohn</a>, who said:</p>
<p style="text-align: center;"><a href="http://twitter.com/HGJohn/status/1584554095"><img class="aligncenter size-full wp-image-331" title="@hgjohn-tweet" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/06/hgjohn-tweet.jpg" alt="@hgjohn-tweet" width="400" height="254" /></a></p>
<p>In fact, HGjohn (John Sutton of <a title="Creative ICT blog" href="http://www.creativeict.typepad.com/">CreativeICT blogs</a> fame) went on to mention us and the movie as a recommended resource in his newsletter. Peter Rafferty (<a title="Twitter.com - Raff31" href="http://twitter.com/Raff31">@Raff31</a>) also said:</p>
<p style="text-align: center;"><a href=" http://twitter.com/raff31/status/1586110074"><img class="aligncenter size-full wp-image-332" title="@raff31_tweet" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/06/raff31_tweet.jpg" alt="@raff31_tweet" width="400" height="255" /></a></p>
<p>As my Granny said, if you don&#8217;t ask, you don&#8217;t get!</p>
<p>So there you have it for the humble featured movie. If you want to suggest a featured movie that you can use with your class we are all ears.</p>
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		<title>Make every day a BrainPOP day</title>
		<link>http://www.brainpop.co.uk/blog/2009/05/make-every-day-a-brainpop-day/</link>
		<comments>http://www.brainpop.co.uk/blog/2009/05/make-every-day-a-brainpop-day/#comments</comments>
		<pubDate>Tue, 19 May 2009 11:02:58 +0000</pubDate>
		<dc:creator>ChrisB</dc:creator>
				<category><![CDATA[News and Views]]></category>
		<category><![CDATA[everyday]]></category>
		<category><![CDATA[extinction]]></category>
		<category><![CDATA[fish]]></category>
		<category><![CDATA[Frida Kahlo]]></category>
		<category><![CDATA[Homer]]></category>
		<category><![CDATA[Josh Porter]]></category>
		<category><![CDATA[Mahatma Gandhi]]></category>
		<category><![CDATA[Malcolm X]]></category>
		<category><![CDATA[new movies]]></category>
		<category><![CDATA[Queen Elizabeth I]]></category>
		<category><![CDATA[Roald Dahl]]></category>
		<category><![CDATA[swine flu]]></category>

		<guid isPermaLink="false">http://www.brainpop.co.uk/blog/?p=174</guid>
		<description><![CDATA[What do Frida Kahlo, Roald Dahl, Mahatma Gandhi, Malcolm X, Homer and Queen Elizabeth I all have in common? They all star in movies coming soon to BrainPOP UK this year. BrainPOP UK currently has 100&#8242;s of Tim and Moby movies spanning the curriculum for Key stages 2 and 3. In fact, you can see [...]]]></description>
			<content:encoded><![CDATA[<p>What do Frida Kahlo, Roald Dahl, Mahatma Gandhi, Malcolm X, Homer and Queen Elizabeth I all have in common?</p>
<p>They all star in movies coming soon to <strong>BrainPOP UK</strong> this year.</p>
<p style="text-align: center;"><a href="http://www.brainpop.co.uk/blog/wp-content/uploads/2009/05/tim_moby_and_historical_figures1.jpg"><img class="aligncenter size-full wp-image-216" title="Tim_and_Moby_and_historical_figures" src="http://s4.brainpop.co.uk/blog/wp-content/uploads/2009/05/tim_moby_and_historical_figures1.jpg" alt="Tim_and_Moby_and_historical_figures" width="500" height="500" /></a></p>
<p><a title="BrainPOP UK" href="http://www.brainpop.co.uk">BrainPOP UK</a> currently has 100&#8242;s of Tim and Moby movies spanning the curriculum for Key stages 2 and 3. In fact, you can <a title="BrainPOP UK movie list" href="http://www.brainpop.co.uk/topics/">see the whole list here</a>.</p>
<p>There are 100&#8242;s more on their way (the most recent were <a title="BrainPOP UK Extinction movie - you will need a login" href="http://www.brainpop.co.uk/landing/?refer=/category_37/subcategory_499/subjects_3209">Extinction</a> and <a title="BrainPOP UK Fish movie - you will need a login" href="http://www.brainpop.co.uk/landing/?refer=/category_37/subcategory_366/subjects_3117">Fish</a> &#8211; you will need to <a title="BrainPOP UK prices" href="http://www.brainpop.co.uk/messages/pricingpage/">subscribe</a> or take out a <a title="BrainPOP UK 30 day free trial" href="http://www.brainpop.co.uk/trial/trial_step1.weml">free trial</a> to see them). Soon enough we will be delivering extension and supporting material to complement the movies. We are also able to react quickly to world events such as the <a title="BrainPOP UK Swine Flu movie" href="http://www.youtube.com/watch?v=6J2ftrIdGnE">recent Swine Flu</a> outbreak.</p>
<p>Any website worth its salt has to remain vital. By definition we cannot solve every classroom resource need (and we don&#8217;t want to, that would be a Sisyphean ordeal). On the other hand, we do aim to make <strong>BrainPOP UK</strong> as close to an &#8220;everyday application&#8221; as possible for educators.</p>
<p>An everyday app is something that, well, you turn to (nearly) everyday. Facebook is a perfect example of an everyday app. Or Twitter. Or any service that, almost unconsciously, you find yourself auto loading when you fire up your browser. Websites you simply have to know what&#8217;s happening with as much as possible.</p>
<p>The inimitable <a title="Josh Porter Twitter feed" href="http://twitter.com/bokardo">Josh Porter</a>, who inspired this post, says:</p>
<blockquote><p><em>&#8220;An everyday app is one that is used every day (or most days) by its users. This means that each and every day they do something with the app. Maybe they’re communicating with coworkers, or creating wireframes, or sharing what they ate for breakfast. Everyday apps in theory are as plentiful as bees in a blossoming apple tree. In practice, however, everyday apps are exceedingly rare.&#8221;</em></p>
<p><em><a title="Josh Porter blog" href="http://bokardo.com/archives/everyday-app/">http://bokardo.com/archives/everyday-app/</a><br />
</em></p></blockquote>
<p>He quotes a study that suggests the number of &#8220;everyday apps&#8221; used by UK teens is 9. It&#8217;s likely less for the average adult. And maybe even less for the average classroom?</p>
<p>If you subscribe (or even if you don&#8217;t) to <strong>BrainPOP UK</strong> we want to make it so useful, so interesting, so <em>engaging</em> that you bring Tim and Moby into your teaching whenever you can, no matter how small or large and for whatever reason.</p>
<p>I&#8217;ll extrapolate on Josh&#8217;s theory even further by saying that defining what makes an everyday app might lie in how you form &#8220;connections&#8221; to it too. It might not be <em>just</em> through the website. <strong>BrainPOP UK</strong> could become &#8220;everyday&#8221; for you in a number of ways:</p>
<ul>
<li>Special offers, competitions or breaking news via our <a title="BrainPOP UK Twitter" href="http://twitter.com/BrainPOP_UK">BrainPOP UK  Twitter feed</a>.</li>
<li>Free movies you can embed or comment on from our <a title="BrainPOP UK Youtube channel" href="http://www.youtube.com/user/BrainPOPUK">Youtube channel</a>.</li>
<li>Making a classroom display out of the Tim and Moby images on our <a title="BrainPOP UK Flickr Tim and moby set" href="http://www.flickr.com/photos/brainpop_uk/sets/72157612821173138/">Flickr page</a>.</li>
<li>Spark ideas for lessons from our <a title="BrainPOP UK new movies" href="http://www.brainpop.co.uk/newmovies/">new movies section</a> that&#8217;s updated every Thursday.</li>
<li>Check out what links we&#8217;re saving in <a title="BrainPOP UK delicious bookmarks" href="http://delicious.com/inbox/BrainPOP_UK">Delicious</a>.</li>
<li>Sending us your BrainPOP UK classroom photos, videos and stories that we can then upload for others to see.</li>
<li>And, of course, reading this blog (hello!) or subscribing to the <a title="POPtalk RSS feed" href="http://www.brainpop.co.uk/blog/feed/">RSS feed</a>.</li>
</ul>
<p>For a classroom resource to become truly useful, in the sense of &#8220;daily use&#8221;, it could, and <em>should</em>, be useful from many different angles and places. Our movies are a big part of that but we hope we can help you in lots of other ways too &#8211; the above are just the start&#8230;</p>
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