• 19 Jan

    It’s traditional at BrainPOP to ask teachers to join us at BETT each year. We call them VIBs.

    2011 was no exception. We welcomed more VIBs than ever before: Dawn Hallybone, Ian Addison, Charlie DeaneTim Handley, Adina Popa, Tammie Mihet,  Tom Sale , Mhairi Healy, Vickie Bacon, Patricia McLean and James Maloney . All passionate about embedding ICT into classroom practice and all BrainPOP fans. But how do we get such great teachers to volunteer their valuable time to help support BrainPOP?

    Our Friday VIBs (clockwise from left): Jim Maloney, Tom Sale, Dawn Hallybone, Ian Addison, Charlie Deane, Mhairi Healy

    In truth it’s a million small interactions but essentially it comes down to two things.

    First and foremost, the concept of a VIB wouldn’t be possible if the BrainPOPpers didn’t place keeping our customers happy as our No.1 priority. That’s easy to write, and often claimed, but hard work in practice. Working with our Educators is KEY to the BrainPOP experience. Just having a great product isn’t enough these days. We’re a social business.

    Secondly, teachers and parents can be just as passionate about an educational resource they use, as the iPhone they carry or the TV show they tune into every week. If you’re lucky enough to find and connect with those engaged customers then it’s important to give them ways (small or large) to express that.

    So when you combine a real time, personalised & remarkable customer experience with an amazing product you can, if you’re lucky, invite your customers to collaborate with you. So we do. Having a close connection with our Educator network makes a substantial difference to the quality of the conversations and feedback we can have with teachers, and not just at BETT.

    And that’s what VIBs do – metaphorically speaking, they join the dots for us.

    Teachers are fatigued with sales people at exhibitions like BETT, bored with endless direct mail and dismissive of cold calling. The chance for one teacher to connect  to another teacher, even if they don’t work directly with the same age range, makes a world of difference. It’s all to do with “domain expertise“, which even the BrainPOPpers cannot rival when it comes to talking about using BrainPOP day to day with pupils, and the power of word of mouth referral.

    So we implicitly trust our Educators to support and represent BrainPOP. They are our Ambassadors and our Advocates. They simply are “Very Important” to us.

    We’ll leave the final words to Jim Maloney, a Year 5 teacher and ICT Leader (and VIB!), from Blackpool:

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  • 06 Jan

    This will be BrainPOP UK’s 3rd year at BETT and this time we’re turning it up to 11.

    At BETT 2009/10 we were “up in the Gods”, on the gallery section overlooking the Grand Hall. A sweet spot, but not too easy to find and not much space for Moby to bust out his moves.

    Moby on our old 2010 BETT stand

    Moby on our old 2010 BETT stand

    For 2011 we’ve graduated to the ground floor of the Grand Hall, stand No.B60, right in the middle next to the stairs and the RM stand. It’s a modest sized space compared to some of the monolithic structures that surround us but we promise it will be one of the most social and fun stands you visit.

    Each day we’ll be meeting lots of current and future BrainPOP Educators and demoing ALL the BrainPOP products and features, including BrainPOP ESL and BrainPOP Jr. Of course there will also be a scintillating array of BrainPOP goodies for you to take back to school to show off.

    Here’s a few more reasons you should come and visit our stand:

    • We’ll be joined by a number of VIBs – BrainPOP teachers (including Dawn Hallybone, Ian Addison, Tim Handley, Adina Popa, Tom Sale and James Mahoney) who have kindly given up a few hours to show how they effectively use BrainPOP in their classrooms, both 1-2-1 and presenting on our Interactive Whiteboard. They will have their own special VIB tshirts – keep an eye out for them as not only are they passionate about BrainPOP, they are great exponents of relevant and modern ICT practice.
    • We’re hosting TeachMeet Takeovers at 2pm on Thurs/Fri (maybe Saturday too). This is when we hand the stand over to a real teacher who gives a presentation about free tools and services that they’ve used in the classroom. We’re honoured and priviliged to have the inspiring Alessio Bernardelli and Dan Roberts doing a tag team Takeover on Thursday about “Using Livestream to create and broadcast pupils work as a TV Show & Chicken Pecha Kucha 20×20 free tech tools” and the fantastic Bill Lord (who is a wonderfully infectious speaker) talking about “Amazing free tools to fire up literacy learners“. You do NOT want to miss these.
    • Moby’s Photobooth – come and get a Polaroid portrait picture taken with the big orange fella himself, to treasure forever. His Photobooth will be open most of the show, except when he needs a break to oil his sprockets.
    • BrainPOP Spotters! If you visit the BrainPOP stand, get a demo and pick up a special Moby shoulder bag make sure you proudly display it when you’re wandering around the exhibition. Why? Because at 2pm each day Moby will be wandering the exhibition hall looking for a BrainPOP bag. If he “spots” yours then you’ve won a full year’s subscription to the BrainPOP product of your choice. Woot!

    BrainPOPpers will also be attending these events:

    • Learning Without Frontiers (Drinks reception sponsor and general hob-nobbing – please grab a BrainPOPper if you see one and say hola).
    • Collabor8 4 Change – Sponsor, Keynote and round table lead.
    • TeachMeet BETT 2011 – Generally kicking back with lots of old (and hopefully new!) friends at this highlight of the educational calendar.

    Find us where the little red box is:

    The location of the BrainPOP stand at Bett 2011

    The location of the BrainPOP stand at Bett 2011

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